Jewelry market Discussion , Chinese jewelry

jewelery jewelry market in China is the rapid development of this phenomenon has become the focus of world attention, China has become the country one of the few jewelry jewelry in the world's annual consumption of more than 10 billion U.S. dollars. China's annual gold demand in more than 200 tons, China's gold production and sales in 2004 ranked fourth in the world; 2001 China's demand for platinum is 42 tons, accounting for about 60% of global production that year, since 2002, has been for three years, first in the world, is the world's largest platinum jewelry consuming nations, the domestic platinum consumption has more than 10 billion yuan. In 2004, China's jewelry sales reached 100 billion yuan, the total exports of nearly $ 3.3 billion, our forward the world jewelry processing and consumption centers forward.



expected in the next few years, the jewelry industry will be an annual growth rate of greater than 15% of the speed of sustained development, by 2010, China will become the global jewelery jewelry trade center, gold jewelry with annual sales of over 18 billion U.S. dollars, exports reached $ 7,000,000,000.



China used to be a simple jewelry jewelry manufacturing and processing base, many foreign investors to take advantage of China's low production costs, and the processed products are sold to European and American markets. With the deepening of China's reform and opening up, the potential consumer market in China has been more and more attention of foreign manufacturers, domestic consumers has been advocating a personalized and stylish transition. recent years



circulation system of China's jewelry, a series of major reforms, the gold and silver markets opening up and supporting policy adjustments, diamond and cultured pearl grading standards development, identity management of the gold and silver jewelry, jewelry precious metals The fineness of the introduction of relevant policies and designation method, has laid a good foundation for the jewelry industry specification development and to participate in international competition. Sustainable development since 1982 to restore the domestic market of jewelry, the jewelry industry. Gold jewelry jade jewelry producers from 20 years ago, dozens of development to more than 3,000 now, jade jewelry sales enterprises from the initial few hundred development to more than 20,000, sales of gold jewelry jade jewelry from 20 years 1.6 billion for the development of the former to nearly 100 billion yuan.



especially in recent years, growth in domestic sales of jewelry continuously maintained at more than 10% of last year's growth rate reached 19%. More foreign jewelry industry who want to expand the domestic market, jewelry jewelry industry optimistic about Beijing, China, and the growth rate of the retail market in the Mainland, many overseas buyers plan to cooperate with Hong Kong to develop brand products, carried out in Beijing, China and mainland jewelery market. the



jewelry industry is separated from jewelry, crafts and gift industry, integrated to form a new industry. Jewelry as a new economic growth point, the developed countries have been gradually maturing. Dotted with various grades of specialty stores, point-of-sale; various styles, various levels of products fully meet the growing market demand. In mainland China, the industry is still in the early stages of development. With the rapid development of the socio-economic, cultural, people from subsistence into the well-off and humane fashion, continue to shape the personality and charm, has become a pursuit.



buy platinum jewelry varieties choice orientation of view, there are variables in market consumption. Relevant experts believe that a period of China's gold jewelry market in the future consumption growth depends mainly on wedding diamond consumption and outside China Tourist spending three to boost demand. Necklace demand and rings, especially wedding ring compared to weaker purchasing power. If commodity prices rose too fast, too high, consumers can easily turn to other jewelry varieties, such as platinum jewelry K gold jewelry; especially the World Gold Council to promote the campaign will promote K gold K gold jewelry, platinum jewelry young family with competition.



However, our jewelry jewelry industry compared with developed countries, there is a great gap between China's gold jewelry jewelry business mostly the small and medium-sized enterprises, the lack of comprehensive strength, good production conditions, and high brand recognition, market share of large enterprises or enterprise groups, these jewelry small business professionals technical quality is not high, backward production facilities, market information problems, weak design, lack of competitiveness. Especially after the accession to the WTO, the Chinese government is committed to the jewelry industry as the first opening of the industry is not yet mature domestic jewelry industry with experienced international veteran strong competitors compete on the same starting line.

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