Jewelry must have a story , China jewelry

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More and more fine jewelry targeting wealthy Chinese people. Following CHANEL top jewelry series - May 20, Van Cleef & Arpels, the Museum of Contemporary Art in Shanghai for its the largest collections retrospective ever opened a prelude. CHANEL and Dior private small show for the media and customers, and this against the surface of the largest retrospective exhibition on the history of Van Cleef & Arpels and more widely, as long as you can afford to buy tickets on before July 15 to see the true capacity of these fine jewelry. this retrospective is presented by the Chinese audience the course of development of this jewelry watch family a hundred years, said Laura Lai, general manager of Van Cleef & Arpels, more than 370 treasures is the first time a Chinese audience meet - including secret style mosaic represents the pinnacle of jewelry making art works of fine jewelry, Zip necklace, Monaco Grace? Kylie Princess engagement jewelry suit and she had to wear the diamond crown of the head, and from Chinese culture inspired collection class treasures.

Them around Princess Grace? Carey, Elizabeth? Tyler,Queen, American socialite Barbara Hutton and other celebrities as well as exclusive space, through a combination of photos and life items and jewelry display jewelry fragments in their lives, a passing resemblance to the woman, and U.S. Secretary of State Hillary projection sensational about the jewelry they have been or are now between the owners of the story. Van Cleef & Arpels trying in this way, the only way to shape the image of the brand in the minds of the Chinese people valued, which is the brand reached the 'top' image. comment on the layout of the exhibition, They achieve a psychological balance and meet.

intent of shaping a sense of intimacy. elements of things can be symbol of luck. In the case of the global economic downturn, in the case of Europe and the United States continued weakness in the economic environment, the Chinese consumer's ability to let the whole world surprised. brand side bluntly like Chinese consumers - value, rather than just buy some no logo jewelry in the past. from the trust and jewelry are things that can enhance people's confidence.