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Hong Beijing May 10, according to Voice of the economy, World Luxury Association, so far, 80% of the international luxury brands to enter China. Unfortunately, from the Global luxury magazine survey shows that 86% of Chinese consumers will not buy the luxury of Chinese consumers, why does not love a local luxury brand? The reason, first, the lack of luxury brand boutique in China, the history of China is not just a manufacturing country, it's exquisite traditional crafts, and can even reach from luxury and above luxury realm. In fact, cf the Western luxury generate elements, China also has a heavy cultural accumulation, sophisticated craftsmanship and the scarcity of raw materials. Before the opening of the Silk Road, Chinese silk in Rome and even gold equivalent, medieval European court nobles to have Chinese ceramics as bragging. Brian Heim Palace in the London suburbs, also known as the Churchill Manor, most of it inside the collection of porcelain Chinese porcelain. current, however, how much the brand does not become a luxury boutique, the main problem is that Chinese enterprises lack awareness of the operation of the luxury brand and even methods. Chinese enterprises are often significantly far in the short-term, yearning for a quick return, is reluctant to spend money, time and effort needed to establish a brand, that this impetuous attitude on Chinese enterprises lack this cultural qualities to cultivate a luxury brand. Second, the establishment of the top luxury brands and heritage requires a long-term process. Balzac said, the need to cultivate a noble three generations of the shake-up, the famous words apply equally to the luxury brand, and France took several centuries to nurture the world familiar Louis Vuitton, Dior, Chanel, Hermes and so on the world's top luxury brands. In China, in the past more than a century war-torn, poor and weak and there is no way to get historic luxury boutique heritage. founding of New China, especially since the reform and opening up 30 years, along with the development of China's economy, Chinese consumers experience a brand re-education, while China won the world manufacturing this reputation, but Chinese manufacturing and world-class luxury brand image and taste do not match, China has not produced worldwide luxury brand that is widely recognized. China's image in the world to establish more inclined to industrial production, that production, and contrary to the common feature followed this luxury, not in the the Chinese many high-end crowd recognized brand in China, which is also reasonable. Third, Chinese consumers favor foreign luxury brands for a strong recognition sense. Undeniable impression in Europe, the luxury brand in the minds of a lot of people always linked. Fact leading the world's top luxury brands in the top ten most are from Europe. But equally undeniable is sought after by many foreign luxury brands, whether it is wealth the upstart or rights upstart, they all want to have the luxury abroad to prove or to obtain recognition of their own identity, they joined various high-end clubs, wearing brand-name clothing, drinking red wine, sit in this luxury car, and so on, all reflect the characteristics of their superior, the show the upstart brand awareness than ordinary people, as well as enjoy a better material life and service .
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